Course Search
Current catalog year: 2023-2024
Important Notice:
  • Course descriptions are intended for unofficial use only. Consult your catalog for the official listing.
  • Anticipated course availability reflects current plans but actual offerings may change because of factors unknown at planning time. Consult the schedule of classes for final offerings.
  • Sample syllabi are provided for planning purposes only. The syllabus used by an instructor may vary from this sample.
  • Please ask your advisor if you have any questions about a course.
Marketing [change]
View courses offered:
MRKT 2005 - Value Creation - 3 hrs.
This course is an exploration of the value creation process encompassing product/service design, advertising campaigns, and distribution.
MRKT 2010 - Marketing Behavior Study - 3 hrs.
The study of marketing phenomena in a field setting, including observation, interview, multiple information sources, triangulation and validation, analysis, and reporting. Prerequisite: Sophomore standing
MRKT 3001 - Fundamentals Of Marketing - 3 hrs.
Marketing by the firm in a competitive economy at the local, national, and international level. Emphasis on the development, implementation, and control of marketing strategies including market target identification and the design of a marketing mix. Prerequisite: Junior standing. F, Sp, Sum
Anticipated availability:   |   more»
MRKT 3002 - Consumer Behavior - 3 hrs.
A study of the contribution of psychology, sociology, anthropology and other behavioral sciences to marketing management. Prerequisite: Credit or registration in MRKT 3001. F, Sum
Anticipated availability:   |   more»
MRKT 3004 - Sales Management - 3 hrs.
Organization of sales departments; selecting; training, compensating, motivating, and maintaining sales personnel; budgeting; distribution cost analysis; special problems in managing an outside sales force. Prerequisite: MRKT 301. Sp
Anticipated availability: This course may be offered as needed.
MRKT 3005 - Personal Selling - 3 hrs.
The fundamental principles of selling; the economic problems connected with personal selling; an analysis of the product and the market; the interview; and building good will. Prerequisite: MRKT 3001. F, Sp, Sum
Anticipated availability:   |   more»
MRKT 3007 - Retailing - 3 hrs.
Marketing to ultimate consumers. Operation of a retail outlet; store organization, displays, location, layout, purchasing, retail advertising, product analysis, personnel management, store services, and operating controls. Prerequisite: MRKT 3001. Sp
Anticipated availability: This course may be offered as needed.
MRKT 3008 - Marketing Research - 3 hrs.
Modern marketing research techniques and their application by management to problems involving marketing strategy development, implementation, and control. Prerequisites: 3001; six hours of Marketing electives; MATH 1016 or consent of instructor. F
Anticipated availability:   |   more»
MRKT 3011 - Advertising And Sales Promotion - 3 hrs.
The nonpersonal promotion strategies of modern business. Consideration of budgets, media, messages, and timing of advertising effort. Prerequisite: MRKT 3001. F, Sp
Anticipated availability:   |   more»
MRKT 3015 - Content Creation - 3 hrs.
This course prepares students to develop content for marketing campaigns using a creative process through audio, video, graphic design, and the written word. Prerequisites: MRKT 3001
MRKT 3030 - Entrepreneurial Marketing - 3 hrs.
Marketing during the start up and growth stage of new ventures in a dynamic economy at the local, national, and international level. Emphasis on the application of marketing fundamentals in new growing ventures. Prerequisite: Junior standing. (Same as ENTR 3053)
MRKT 4001 - International - 3 hrs.
All phases of marketing as applied in an international operation: research, marketing channels, promotion, financing, pricing, licensing, organization requirements, and methods of coordination. Prerequisite: MRKT 3001. F
Anticipated availability: This course may be offered as needed.
MRKT 4003 - Services Marketing - 3 hrs.
Study of the special characteristics of service enterprises and the development of marketing strategies for such organizations. Prerequisites: MRKT 3001. Sp, Sum
Anticipated availability:   |   more»
MRKT 4006 - Business-to-business Marketing - 3 hrs.
Strategies and tactics used in marketing complex technologies and services to industrial firms. Emphasis is given to value and vendor analysis as key elements in business-to-business marketing. Prerequisite: MRKT 3001. F
Anticipated availability:   |   more»
MRKT 4009 - Marketing Management - 3 hrs.
Analysis of actual business situations requiring decisions by marketing executives in the marketing mix and environmental areas of marketing. Prerequisites: Six hours of Marketing above MRKT 3001. Sp, Sum
Anticipated availability:   |   more»
MRKT 4010 - Professional Selling - 3 hrs.
An in-depth study of professional selling. Emphasis is placed on negotiating skills, customer relationship management, and general sales-related topics including sales automation, team selling, conflict resolution, ethical issues, and time/territory management. Prerequisites: MRKT 3001 and MRKT 3005. Sp
Anticipated availability:   |   more»
MRKT 4011 - Integrated Marketing Campaigns - 3 hrs.
The study of integrated marketing communication campaign strategies used by businesses and non-profit organizations. Students develop advertisements, public relations releases, sales promotion tools, and direct marketing pieces to coincide with their campaign plan. Prerequisites: MRKT 3001 and MRKT 3011. F
MRKT 4012 - Digital Marketing - 3 hrs.
A study of digital marketing and its role in e-commerce and marketing communications. Topics include social networks, blogs, branding, online advertising, and e-commerce. Prerequisite: 3001.
Anticipated availability:   |   more»
MRKT 4013 - Social Media Marketing - 3 hrs.
A study of social media history, role in society, social platforms and social technologies with an emphasis on strategic marketing uses of social media by companies and brands. Topics include social media networks, social branding, social listening, social media marketing strategies, and social media analytics. Prerequisite(s): MRKT 3001
Anticipated availability:   |   more»
MRKT 4017 - Sales Management - 3 hrs.
A study of the principles and concepts of sales planning and control. Emphasis is placed on the organization of sales departments, developing territories, motivating the salesforce, and control over sales operations. Prerequisite(s): MRKT 3001, MRKT 3005
MRKT 4025 - Procurement Management - 3 hrs.
This course prepares students for roles in procurement and supply chain management. Prerequisites: MRKT 3001
MRKT 4092 - Topics In Marketing - 3 hrs.
Specialized study of topics in Marketing. Content Varies. Prerequisite: 3001
Anticipated availability: This course may be offered as needed.
MRKT 5001 - Seminar - 3 hrs.
Study in depth of a different major topic each semester such as consumer behavior, physical distribution, price strategy, promotion, or marketing theory. Course content will be tailored to the background and interests of students enrolled. Prerequisite: 3001 or the permission of the graduate coordinator.
Anticipated availability: This course may be offered as needed.
MRKT 5012 - Digital Marketing - 3 hrs.
A study of digital marketing and its role in e-commerce and marketing communications. Topics include social networks, blogs, branding, online advertising, and e-commerce. Prerequisite(s): May not be taken for graduate credit if credit was previously earned for MRKT 4012 at the undergraduate level.
MRKT 5025 - Procurement Management - 3 hrs.
This course prepares students for roles in procurement and supply chain management. Prerequisites: Approval of the MBA Coordinator