faculty portrait if available
Zachary Moore
Assistant Professor
School of Management
HMPH 354
318-342-1734
ULM logo

Zachary M Moore, PhD
Assistant Professor, Marketing
Marketing Program Coordinator

Education

Ph D

2020, Marketing
University of South Alabama

MBA

2013,
University of Louisiana at Monroe

BBA

2012, Risk Management and Insurance
University of Louisiana at Monroe

Biographical Sketch

Zachary Moore is an Assistant Professor of Marketing. His teaching activities include business to business marketing strategy, marketing research, consumer behavior, and sales. Zach is also active in extension education, having presented to numerous farm groups on tax, estate, and retirement planning issues. In addition to his scholarly activities, Zach is a member of the Future Farmers of America’s Farm and Agribusiness Management Career Development Event Committee. 

Research Interests

Zach's research interests are varied and include research methods and structural equation modeling, risk decision making, and marketing strategy.

Recent Publications

Moore, Z., Kiper-Baldwin, M. Changing Tastes: The Case of Strategic Rebranding at Old Spice. Palm Beach, FL: Jounral of Business Cases and Applications.
Moore, Z. (2024). Pay Per Mile Automobile Insurance Expert Commentary. San Francisco, CA: Wallethub.com.
Moore, Z., Brown, C. Using Micro-Credentials in Organizational Development: A Review of the Market and Recommendations for Practitioners. Academy of Business Research.
Moore, Z., Brown, C., Kiper-Baldwin, M. (2024). “A New Twist on Tradition: A Case Study of Culture Based Branding Strategies. Ponte Vedra Beach, FL: Journal of Business Cases and Applications.
Brown, C., Moore, Z. (2024). Who's buying what you're selling? An adaptive selling case. Ponte Vedra Beach, FL: Journal of Business Cases and Applications.
Moore, Z. (2023). Best Rewards Credit Cards Expert Commentary. San Francisco, CA: Wallethub.com.
Moore, Z. (2023). Rental Car Insurance: Key Things to Know. Expert Commentary. San Francisco, CA: wallethub.com.
Lecy, D., Moore, Z., Moeller, L., Joerger, R., Fowler, B., Gloy, A., Monsen, B., Vasquez, J., Blackstock, J. National Farm and Agribusiness Management Career Development Contest 2023. Indianapolis, IN: National FFA.
Moore, Z. (2022). Why Do Insurers use Celebrity Endorsers, Expert Commentary. San Francisco, CA: Wallethub.com.
(2023). "Overcoming Limitations: A Researcher’s Guide to Validate Your Results Using Predictive Assessments with PLS-SEM". New Orleans, LA: Academy of Business Research.
Brown, C., Moore, Z. (2023). The State of Graduate Sales Education: An Assessment of Trends, Content, and Adequacy. New Orleans, LA: Academy of Business Research.
Moore, Z. (2022). Liability vs. Full Coverage. San Francisco, CA: wallethub.com.
Lecy, D., Moore, Z., Moeller, L., Johnson, A., Fowler, B., Vasquez, J., Jorger, R. (2022). 2022 National FFA Farm and Agribusiness Management National Contest. Indianapolis, IN: Future Farmers of America.
Moore, Z. Monetizing Student Projects: Advice for Marketing Educators. Destin, FL: Association of Marketing Theory and Practice.
Moore, Z., Kemp, A. So You Want to Start a Sales Certificate: A Survival Guide. Society of Marketing Advances.
Moore, Z. M. (2021). What is Collision Insurance and Who Should Get It? Expert Advice. San Francisco, CA: wallethub.com.
Moore, Z. M. (2021). Which Companies Offer Insurance Quotes Online? (Expert Advice). San Francisco, CA: moneygeek.com.
Moore, Z. M. (2021). What is the Average Cost of Car Insurance per Month? (Expert Advice). San Francisco, CA: moneygeek.com.
Moore, Z., Harrison, D., Hair, J. (2021). Data Quality Assurance: What Researchers Absolutely Need to Remember. International Journal of Market Research.
Bui, N., Moore, Z., Wimmer, H., Pham, L. (2021). Predicting Customer Loyalty in the Mobile Banking Setting: An Integrated Approach. International Journal of E-Services and Mobile Applications.
Del, L., Zachary, M., Lonnel, M., Cheryl, D., Angela, G., Bradley, F., Aaron, J. (2020). 2020 National FFA Farm and Agribusiness National Contest. Indianapolis, Indiana: Future Farmers of America.
Moore, C., Moore, Z. (2020). Small Business Owners' Risk Management Concerns. San Antonio, TX: Association of Small Business Entrepreneurship.
Kemp, A., Moore, Z., Brown, C. (2019). Starting Your Sales Program from the Ground Up: Bloom Instead of Getting Stuck in the Weeds. New Orleans, LA: Society of Marketing Advances.
Moore, Z., Hair, J., Sarstedt, M. Going Beyond Direct Effects: Advanced Data Analyses with Parital Least Squares Structural Equation Modeling.
Lecy, D., Moeller, L., Moore, Z., Thome, G., Devyust, C., Pulse, R., Fife, B. (2019). 2019 National FFA Farm and Agribusiness National Contest. Future Farmers of America.
Moore, Z. (2020). Undergraduate Sales Certificates: A Curriculum Review. Marketing Educators' Association.
Berry, C., Moore, Z. (2020). Analysis of Small Business Owners' Lack of Concern About Risk Management Issues. Association of Small Business Entrepreneurship.
Moore, Z., Berry, C. (2020). Towards the Domain Specific Entrepreneurial Risk Management Scale. Association of Small Business Entrepreneurship.
Ragland, E., Golemon, D., Moore, Z. (2019). An Experiential Learning Course: Enhancing Student Understanding of the Surplus Lines Insurance Marketing and Distribution System and Career Paths Within the System. New Orleans, LA:
(2018). The Consequences of Business Model Innovation on Market Orientation and Stakeholder Orientation in Disruptive Firms. Association of Marketing Theory and Practice.
Brown, C., Kemp, A., Moore, Z. (2018). Designing Sales Force Compensation Systems to Compete in the Battle of Revenue vs. Profit. Society of Marketing Advances.

Awards & Honors

November 2020 RNMKRS Innovative Educator Award.

October 2019 Doctoral Fellow.

July 2018 Fellow.

Courses Taught

AGRB 1001FUND OF AGRB ANALYSIS, 2 course(s)

AGRB 2001INTRODUCTORY, 4 course(s)

AGRB 2003AGRICULTURAL MARKETING, 3 course(s)

AGRB 3005FARM BUSINESS RECORDS, 3 course(s)

AGRB 3007ADV AGRICULTURE MARKETING, 6 course(s)

AGRB 3010AGRICULTURAL FINANCE, 2 course(s)

AGRB 3012RURAL REAL ESTATE APPRAISAL, 2 course(s)

AGRB 3014FINANCIAL RISK MGMT AGRICULT, 1 course(s)

AGRB 3044AGRIBUSINESS PRACTICUM, 3 course(s)

AGRB 4023FARM & AGRIBUSINESS MGMT, 5 course(s)

AGRB 4061AGRICULTURAL POLICY & TRADE, 4 course(s)

BMBA 5021MARKETING STRATEGY, 7 course(s)

BUSN 1001BUSINESS AND SOCIETY, 3 course(s)

BUSN 5010RESEARCH PRES SKILLS, 1 course(s)

MRKT 3002CONSUMER BEHAVIOR, 4 course(s)

MRKT 3005PERSONAL SELLING, 2 course(s)

MRKT 3008MARKETING RESEARCH, 4 course(s)

MRKT 3015CONTENT CREATION, 1 course(s)

MRKT 4003SERVICES MARKETING, 1 course(s)

MRKT 4006BUSINESS-TO-BUSINESS MARKETING, 8 course(s)

MRKT 4009MARKETING MANAGEMENT, 1 course(s)

MRKT 4010PROFESSIONAL SELLING, 2 course(s)

MRKT 4017SALES MANAGEMENT, 2 course(s)

QMDS 2010STATISTICS & QUALITY CONTROL, 13 course(s)

RMIN 3008BUSINESS RISK MANAGEMENT, 1 course(s)