Jun Yu, PhD
Associate Professor, Marketing

Education

Ph D

2002, Management Science with a concentration in marketing
The University of Texas at Dallas

MBA

1997, Business Administration
Nicholls State University

BS

1992, Business Administration
Anhui University of Finance and Economics

Recent Publications

Yu, J., Zhou, J. X. (2023). The Development of Entrepreneurial Marketing (pp. 1-12). Journal of Marketing Development and Competitiveness.

Zhou, J. X., Tolleson, W. J., Yu, J. (2022). Impact of Community Engagement on Students’ College Experience (pp. 1-10). Journal of Higher Education Theory and Practice.

Gomez, E., Zhou, J., Yu, J. (2023). Financial Literacy of College Students: Focus on First-Generation Students (pp. 1-8). Journal of Business Diversity.

Lu, T., Yu, J., Zhou, J., Soykoth, M. (2022). The Effect of Fancy Brand Names on Brand Perception and Brand Attitude of Young Consumers (pp. 1-12). Journal of Management Policy and Practice.

Chen, H., Zhou, J., Yu, J. (2022). Chinese Consumers’ Perception of Organic Food and the Associated Purchase Behavior (pp. 45-54). Journal of Marketing Development and Competitiveness.

Yang, X., Yu, J., Zhou, J. (2020). Attitudes Toward Credit Products Among Young Chinese Consumers (pp. 29-39). Journal of Applied Business and Economics.

Mwangi, K., Yu, J., Zhou, J. (2019). A Case Study of the Application of the Kenyan ‘Sheng’ Language in Marketing (pp. 64-71). Journal of Marketing Development and Competitiveness.

Liu, X., Zhou, J., Yu, J., Liu, Z. (2019). Chinese Parents’ Gender-Role Perception & Product Choice for Young Children (pp. 29-44). International Journal of Business Research.

Yin, Z., Coulson, K., Zhou, J., Yu, J. (2017). Promoting Business Schools: A Content Analysis of Business School Magazines (pp. 106-116). Journal of Applied Business and Economics.

Yu, J., Zhou, J., Yu, B. (2017). Chinese Consumers’ Perception of Advertising: A Regional Analysis (pp. 33-42). Journal of Marketing Development and Competitiveness.

Chen, H., Zhou, J., Yu, J. (2016). Consumer Perception and Consumer Behavior Regarding Luxury Products in the Fashion Industry (pp. 84-96). International Journal of Business, Marketing, and Decision Sciences.

Awards & Honors

2023 Pelican Cup Business Plan Competition faculty advisor for finalist team.

2022 Pelican Cup Business Plan Competition faculty advisor for second place winner.

2019 Class Resource Affordability Initiative Grant.

2018 Outstanding Student Organization Advisor of the Year.

2017 Best Paper Award.

2015 Competitive grant award from the Koch Center for Leadership and Ethics .

2014 Competitive grant award from the Koch Center for Leadership and Ethics .

2013 Outstanding Research Paper Award.

2012 ESU Undergraduate Summer Research Program (ESURP) Award.

2012 Academic Enhancement grant for student activities in the Students in Free Enterprise.

2011 Academic Enhancement grant for the Collegiate Entrepreneurs Organization.

2011 ESU Undergraduate Summer Research Program (ESURP) Award.

Courses Taught

BUSN 5014BUSINESS ANALYTICS, 1 course(s)

MRKT 3008MARKETING RESEARCH, 2 course(s)

MRKT 4003SERVICES MARKETING, 2 course(s)

MRKT 4009MARKETING MANAGEMENT, 4 course(s)

MRKT 4013SOCIAL MEDIA MARKETING, 5 course(s)

Jun Yu, PhD Associate Professor, Marketing