faculty portrait if available
Elizabeth Stammerjohan
School of Management
HMPH 352
ULM logo

Elizabeth C Stammerjohan, PhD
Professor, Marketing
Marketing Program Coordinator


Ph D

2003, Business Administration/Marketing
Mississippi State University

Biographical Sketch


I was born on a ranch that has been in our family since 1863. Both my parents were teachers. From my Dad, I get my love of learning. From my Mom, I get my love of animals. My husband, Bill, and I owned a machine shop where we built racing engines for 18 years. I started helping out, but eventually I learned to run every machine in the shop, specializing in balancing and cylinder head porting & polishing. Bill and I have a grown son and daughter, and three grandsons. I have also 10 years experience in the printing industry. I received my Bachelor of Fine Art from Mississippi State University in 1998, and my Ph.D. in Marketing from Mississippi State in 2003. I have taught at Mississippi State, Washington State University, and Jackson State University, as well as University of Louisiana Monroe.


Research Interests

My primary research interest is creativity and innovation. With various co-authors, I have written papers on Four Schools of New Product Development, Firm and Relational Factors in New Service Development, Genetic Algorithms as a Creative Method, Creative Methods in Scale Development, Creativity in Sales: Differences between Retail and Industrial Salespersons, and Creativity in Entrepreneurship: What do Entrepreneurs Think? In addition I have published papers on Integrated Marketing Communications, Web Advertising, the Family Purchase Process of Retirement Age Persons, and Cultural Effects on Budget Participation and Performance.

Recent Publications

Zhao, X., Stammerjohan, E. C., Engelland, B. (2000). Development of Responsiveness Measures for Retailing Service (pp. 1-8). Chicago, IL: Proceedings, Marketing Management Association Spring Conference.
Stammerjohan, E. C., Vance, D. (2001). New Product Development: A Comparison of Traditional Creative Methods with Genetic Algorithms in the Ideation Stage (pp. 271-274). cooperative: Proceedings, Society for Marketing Advances.
Stammerjohan, E. C. (2001). e-QUAL: Adaptations to the SERVQUAL/SERVPERF Instrument for the Internet Content Provider (pp. 422-433). cooperative: Proceedings, Atlantic Marketing Association.
Stammerjohan, E. C., Webster, C. (2002). Trait and Situational Antecedents to Non-Consumption (pp. 126-132). Chicago, IL: Advances in Consumer Research/Association for Consumer Research.
Stammerjohan, E. C., Moore, R., Coulter, R. (2005). The Effects of Ad-Web Site Congruity and Execution Cues on Attention and Attitudes (pp. 71-84). Journal of Advertising.
Stammerjohan, E. C., Wood, C. M., Chang, Y., Thorson, E. (2005). Integrated Marketing Communications: An Empirical Investigation of the Synergy between Publicity and Advertising (pp. 55-68). Memphis/TN: Journal of Advertising.
Stammerjohan, E. C., Taylor, R. D., Capella, L. M. (2007). Retirement and Transition Phenomena in Self-Reports of Family Purchase Processes (pp. 225-251). Psychology & Marketing.
Beauchamps, M., Moore, R., Barnes, C., Stammerjohan, E. C. (2007). Artificial Neural Networks: An Introduction and Application in a Consumer Behavior Setting (pp. 27-38). Akron, OH: Marketing Management Journal.
Akoto, E. O., Stammerjohan, E. C. (2009). Commitment to the Organization and the Union: Examining the Moderating Effect of Perceived Inflation. Chicago, IL: Academy of Management Conference.
Stammerjohan, E. C., Crumbly, J. B. (2010). An Empirical Investigation of Effects of Pricing and Information Exchange in New Service Development (pp. 37-51). Ruston, LA: International Journal of Marketing and Decision Sciences.
Stammerjohan, E. C., Cole, H. S., Clow, K., McKinley, M. M. (2010). Can Materialism be Good for Local Retailers? An Empirical Study of Trait Antecedents to Local Loyalty Behaviors (pp. 54-63). Akron, OH: Marketing Management Journal.
Sani, B., Clow, K., DeNardin, T., Stammerjohan, E. C. (2011). Teaching Creativity: Where do we go from here? (pp. 1-12). Ruston, LA: International Journal of Education Research.
Clow, K., Babin, L., Roy, D. P., Stammerjohan, E. C. (2011). How Faculty use PowerPoint Slides and Quizzes (pp. 138-143). Chicago, IL: Marketing Management Association.
Crumbly, J. B., Stammerjohan, E. C. New Service Development and Supply Chain Management: Literature Review and Propositions for Further Research. European Journal of Business Research.
Crumbly, J. B., Stammerjohan, E. C. (2012). Direct and Indirect Effects of Pricing Models on New Service Development (pp. 25-34). International Journal of Marketing and Decision Science.
Stammerjohan, E. C. (2013). Information Transfer Capabilities of Video: Comparing Video Lectures to Face-to-Face Lectures (pp. 176-179). Montgomery, AL: Society of Marketing Advances.
Stammerjohan, E. C., Leach-Lopez, M., Stammerjohan, W. W. (2013). Exploratory Study of Ethical Perspectives of Future Mexican Managers (pp. 88-91). Montgomery, AL: Society of Marketing Advances.
Akoto, E. O., Stammerjohan, E. C. Moderating effect of perceived inflation on dual commitment to organization and professional association: a case of health professionals in Ghana. African Journal of Economic and Management Studies.
Mathis, C., Mosley, A., Smith, J., Stammerjohan, E. C. Positive Contributions between the work and family roles: A comparitive study of racioethnic differences.
Stammerjohan, E. C. (2014). "This Bud's for You": Using Budweiser Advertising to teach Principles of Creativity. Society for Marketing Advances Annual Conference Proceedings.
Leach-Lopez, M. A., Stammerjohan, W., Lee, E., Stammerjohan, E. Relationship of budget participation conflict and job performance of South Korean managers. Cross Cultural Management: An International Journal.
Stammerjohan, E. C., Stammerjohan, W., Leach-Lopez, M. A. (2015). The Moderating Effects of Culture on the Budgetary Participation--Performance Relationship (pp. 103-148). Advances in Managementl Accounting, Emerald Group Publishing Limited.
Winkel, M., DeNardin, T., Stammerjohan, C. A., Stammerjohan, W. W. (2019). Creativity and Entrepreneurship: What Entrepreneurs Think (pp. 18-38). Univ. Houston, Clearlake, TX: Small Business Institute Journal.
Stammerjohan, E. C., McCown, W., Clow, K. E., Stockley, J., Sutherlin, J. W., Barnett, W. Language, Customer Service, & Potential New Products Report (pp. 47). not applicable: not applicable.
Leach-Lopez, M., Stammerjohan, E. C., Stammerjohan, W. W., Leach, M. Ethical Decision Making of Future Mexican Managers. International Review of Advances in Business, Management and Law..
Stammerjohan, E. C., De Nardin, T., Reed, F. (2017). Entrepreneurs' Attitudes towards Technology: Differences between Adopters and non-Adopters (pp. 121-133). Stetson University, DeLand FL: Association for Small Business and Entrepreneurship.
Akoto, E., Mosley, A. L., Assad, J., Thiagarajan, P., Stammerjohan, E. (2019). Economic Dependency on Work: Testing the Direct and Indirect Effects on Commitment and Citizenship in a Volatile Economy. American Journal of Business.

Research Grants

Stammerjohan, E. C. (Principal), Clow, K. (Supporting), Barnett, W. (Supporting), McCown, W. (Supporting), Stockley, J. (Supporting), Sutherlin, J., "Technological readiness and attitudes of small business" (Funded), Sponsored By CenturyLink, $35,000. (January 2015 - October 2015).

Awards & Honors

October 2009 Research Award.

May 2008 University Scholars Competitive Grant.

Courses Taught



MRKT 3002Consumer Behavior, 2 course(s)








MRKT 4092TOPICS MARKETING, 1 course(s)