faculty portrait if available
Elizabeth Stammerjohan
Associate Professor
School of Management
HMPH 352
318-342-1187
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Elizabeth C Stammerjohan, PhD
Associate Professor, Marketing

Education

Ph D

2003, Business Administration/Marketing
Mississippi State University

Biographical Sketch

I was born on a ranch that has been in our family since 1863. Both my parents were teachers. From my Dad, I get my love of learning. From my Mom, I get my love of animals. My husband, Bill, and I owned a machine shop where we built racing engines for 18 years. I started helping out, but eventually I learned to run every machine in the shop, specializing in balancing and cylinder head porting & polishing.  Bill and I have a grown son and daughter, and three grandsons. I have also 10 years experience in the printing industry. I received my Bachelor of Fine Art from Mississippi State University in 1998, and my Ph.D. in Marketing from Mississippi State in 2003. I have taught at Mississippi State, Washington State University, and Jackson State University, as well as University of Louisiana Monroe.

My primary research interest is creativity and innovation. With various co-authors, I have written papers on Four Schools of New Product Development, Firm and Relational Factors in New Service Development, Genetic Algorithms as a Creative Method, Creative Methods in Scale Development, Creativity in Sales: Differences between Retail and Industrial Salespersons, and Creativity in Entrepreneurship: What do Entrepreneurs Think? In addition I have published papers on Integrated Marketing Communications, Web Advertising, the Family Purchase Process of Retirement Age Persons, and Cultural Effects on Budget Participation and Performance. Our latest research focuses on how small businesses use technology to enable and/or grow their businesses.

Research Interests

Creativity and Innovation

Digital Marketing

Marketing Analytics

Recent Publications

Stammerjohan, E. C., Stammerjohan, W., Leach-Lopez, M. A. (2015). The Moderating Effects of Culture on the Budgetary Participation--Performance Relationship (pp. 103-148). Advances in Managementl Accounting, Emerald Group Publishing Limited.
Stammerjohan, E. C. (2014). "This Bud's for You": Using Budweiser Advertising to teach Principles of Creativity. Society for Marketing Advances Annual Conference Proceedings.
Akoto, E. O., Stammerjohan, E. C. (2009). Commitment to the Organization and the Union: Examining the Moderating Effect of Perceived Inflation. Chicago, IL: Academy of Management Conference.
Stammerjohan, E. C., Crumbly, J. B. (2010). An Empirical Investigation of Effects of Pricing and Information Exchange in New Service Development (pp. 37-51). Ruston, LA: International Journal of Marketing and Decision Sciences.
Stammerjohan, E. C., Cole, H. S., Clow, K., McKinley, M. M. (2010). Can Materialism be Good for Local Retailers? An Empirical Study of Trait Antecedents to Local Loyalty Behaviors (pp. 54-63). Akron, OH: Marketing Management Journal.
Sani, B., Clow, K., DeNardin, T., Stammerjohan, E. C. (2011). Teaching Creativity: Where do we go from here? (pp. 1-12). Ruston, LA: International Journal of Education Research.
Clow, K., Babin, L., Roy, D. P., Stammerjohan, E. C. (2011). How Faculty use PowerPoint Slides and Quizzes (pp. 138-143). Chicago, IL: Marketing Management Association.
Crumbly, J. B., Stammerjohan, E. C. (2012). Direct and Indirect Effects of Pricing Models on New Service Development (pp. 25-34). International Journal of Marketing and Decision Science.
Stammerjohan, E. C. (2013). Information Transfer Capabilities of Video: Comparing Video Lectures to Face-to-Face Lectures (pp. 176-179). Montgomery, AL: Society of Marketing Advances.
Stammerjohan, E. C., Leach-Lopez, M., Stammerjohan, W. W. (2013). Exploratory Study of Ethical Perspectives of Future Mexican Managers (pp. 88-91). Montgomery, AL: Society of Marketing Advances.

Research Grants

Stammerjohan, E. C. (Principal), Clow, K. (Supporting), Barnett, W. (Supporting), McCown, W. (Supporting), Stockley, J. (Supporting), Sutherlin, J., "Technological readiness and attitudes of small business" (Funded), Sponsored By CenturyLink, $35,000. (January 2015 - October 2015).

Awards & Honors

October 2009 Research Award.

May 2008 University Scholars Competitive Grant.

Courses Taught

BMBA 5021MARKETING STRATEGY, 7 course(s)

MRKT 3001FUNDAMENTALS OF MARKETING, 6 course(s)

MRKT 3002Consumer Behavior, 2 course(s)

MRKT 3008MARKETING RESEARCH, 18 course(s)

MRKT 3011ADVERTISING SALES PROMOTION, 3 course(s)

MRKT 4003SERVICES MARKETING, 13 course(s)

MRKT 4006BUSINESS-TO-BUSINESS MARKETING, 5 course(s)

MRKT 4010PROFESSIONAL SELLING, 6 course(s)

MRKT 4092TOPICS MARKETING, 1 course(s)