faculty portrait if available
Long Pham
Assistant Professor
School of Management
HMPH 155
318-342-1351
ULM logo

Long Pham, PhD
Assistant Professor, Management

Education

Ph D

2011, Management with Concentration on Operations Management and Minor in Applied Statistics
New Mexico State University

MS

2011, Applied Statistics
New Mexico State University

MBA

2003, International Business
The University of Thai Chamber of Commerce, Bangkok, Thailand

BA

2000, English
Hanoi University, Hanoi, Vietnam

BA

1998, Economics (Banking)
National Economics University, Hanoi, Vietnam

faculty feature photo

Biographical Sketch

Associate Editor, International Journal of Business and Applied Sciences (IJBAS)

Regional Editor Asia, International Journal of Business and Emerging Markets (IJBEM)

Prior to working for University of Louisiana at Monroe, Dr. Long Pham worked for National Economics University (Associate Professor), Hanoi, Vietnam; Minot State University, Minot, North Dakota, USA; and New Mexico State University (part time), Las Cruces, New Mexico, USA. 

Undergraduate: National Economics University, Hanoi, Vietnam, Major: Economics (Banking); Hanoi University, Hanoi, Vietnam, Major: English 

MBA: The University of Thai Chamber of Commerce, Bangkok, Thailand

Master of Science in Applied Statistics: New Mexico State University, Las Cruces, New Mexico 

Ph.D.: New Mexico State University, Las Cruces, New Mexico

Primary teaching areas: Operations Management and Quantitative Analysis for Business

 

 

Licensure & Certification

Business Analytics: From Data To Insights, CBSS. (June 30 2019 - Present)

Research Interests

E-banking, E-finance, E-learning, E-service Quality, Negotiation Analysis, E-negotiation, Online Auction, E-commerce, TQM, Supply Chain Management and Multiple Criteria Decision Making

Recent Publications

Pham, L., Kim, K., Walker, B., DeNardin, T., Le, H. (2019). Development and Validation of an Instrument to Measure Student Perceived E-learning Service Quality (pp. 15-42). Philadelphia, PA: International Journal of Enterprise Information Systems.
Pham, L. (2010). The Relationships between TQM and Financial Performance: A Conceptual Model for Vietnamese Manufacturing Companies (pp. 35-45). London: Business Studies Journal.
Pham, l. (2010). A Conceptual Framework for E-Banking Service Quality in Vietnam (pp. 81-95). London: Business Studies Journal.
Pham, L., Pham, L., Nguyen, D. (2011). Determinants of E-commerce Adoption in Vietnamese Small and Medium Sized Enterprises (pp. 45-72). London: International Journal of Entrepreneurship.
Pham, L. (2011). Impact of Applying Human Resource Management Practices on Equitized State-Owned Enterprises’ Financial Performance in Vietnam (pp. 79-90). London: Journal of International Business Research.
Pham, L., Teich, J. (2011). A Success Model for Enterprise Resource Planning Adoption to Improve Financial Performance in Vietnam’s Equitized State Owned Enterprises (pp. 41-55). Philadelphia, PA: International Journal of Enterprise Information Systems.
Pham, L., Teich, J., Tran, T. (2011). Theory of NegotiAuction: Conditions for Applications (pp. 1-22). London: Business Studies Journal.
Pham, L., Teich, J., Pallares-Venegas, E. (2012). Relationships between Logo Stories, Storytelling Complexity, and Customer Loyalty (pp. 73-92). Academy of Banking Studies Journal.
Bertsch, A., Pham, L. (2012). A guide to multivariate analysis in cross cultural research (pp. 97-121). Oslo: Journal of International Doctoral Research.
Pham, L., Cao, N., Nguyen, T., Tran, P. (2013). Structural models for e-banking adoption in Vietnam (pp. 31-48). Philadelphia, PA: International Journal of Enterprise Information Systems.
Pham, L., Zaitsev, A., Steiner, R., Teich, J. (2013). NegotiAuction: An experimental study. Decision Support Systems (pp. 300-309). Decision Support Systems.
Pham, L., Doan, A. (2014). Intention to use e-banking in a newly emerging country: Vietnamese customer’s perspective (pp. 103-120). Philadelphia, PA: International Journal of Enterprise Information Systems.
Pham, L., Wallenius, H., Wallenius, J., Teich, J. (2015). Multi-attribute online reverse auctions: Recent research trends (pp. 1-9). European Journal of Operational Research.
Pham, L., Phan, V. (2016). Internet banking service quality, customer satisfaction and customer loyalty: The case of Vietnam (pp. 1-17). Philadelphia, PA: International Journal of Strategic Decision Sciences.
Pham, L., Le, T. (2016). NegotiAuction: An investigation of its possible adoption (pp. 70-85). Philadelphia, PA: International Journal of Strategic Decision Sciences.
Le, H., Pham, L., Aidan, C., Pham, T. (2017). The development and measurement of a customer satisfaction index (E-CSI) in electronic banking: An application to the central Vietnam region (pp. 45-58). Philadelphia, PA: International Journal of Strategic Decision Sciences.
Chen, P., Pham, L., Cousins, B., Bui, C., Pham, L. (2017). Student satisfaction and its antecedents: How does student satisfaction index model matter in the context of joint master’s degree programs in Vietnam (pp. 6-25). Bloomsburg, PA: International Journal of Business and Applied Sciences.
Pham, L., Pham, N., Le, H., Luse, D. (2018). Technology readiness and customer satisfaction in luxury hotels: A case study of Vietnam (pp. 1-23). London: International Journal of Entrepreneurship.
Pham, L., Williamson, S., Berry, R. (2018). Student Perceptions of E-learning Service Quality, E-satisfaction, and E-loyalty (pp. 19-40). Philadelphia, PA: International Journal of Enterprise Information Systems.
Kim, K., Harris, C. J., Pham, L. (2018). How Character Education Impacts Teachers (pp. 45-67). Stony Brook, New York: International Journal of Multidisciplinary Perspectives in Higher Education.
Limbu, Y., Pham, L., Mann, M. (2018). Does corporate social responsibility influence hospital brand advocacy? Mediating role of trust and patient-hospital identification. Palm Beach, Florida: Society for Marketing Advances Conference.
Mora-Monge, C., Pham, L., Palacios, S. (2018). Web-Enabled Supply Chains in Developing Countries: Preliminary Results of an Empirical Study in Vietnam (Abstract). Chicago, Illinois: Presented at Decision Sciences Institute 49th Annual Meeting.
Le, H., Nguyen, T., Pham, L., Strickler, C. (2019). Customer Trust and Purchase Intention: How Do Primary Website Service Quality Dimensions Matter in the Context of Luxury Hotels in Vietnam (pp. 1-23). Hershey, PA: International Journal of E-Services and Mobile Applications.
Le, H., Pham, N., Pham, L., Berry, R. (2019). Technology Readiness and Satisfaction in Vietnam's Luxury Hotels (pp. 183-208). Olney, Bucks, UK: International Journal of Management and Decision Making.
Cai, S., Jun, M., Pham, L. (2007). End User Computing Satisfaction and Its Key Dimensions: An Exploratory Study (pp. 725 - 734). San Diego, California: Proceedings of Southwest Decisions Sciences Institute.
Pham, L., Limbu, Y., Bui, T., Nguyen, H., Pham, H. (2019). Does E-learning Service Quality Influence E-learning Student Satisfaction and Loyalty? Evidence from Vietnam (pp. 1-26). Catalonia: International Journal of Educational Technology in Higher Education.
Pham, L., Williamson, S., Walker, B., DeNardin, T., Strickler, C., Pham, L. (2019). Measuring E-learning Service Quality: An Exploratory Study in a Newly Emerging Country. Houston, TX: 2019 Southwest Decision Sciences Institute’s 50th Annual Meeting in Houston, March 13-16, 2019.
Pham, L., Williamson, S., Limbu, Y., Pham, N., Coomer, T. (2020). Technology Readiness and Purchase Intention: Role of Perceived Value and Online Satisfaction in the Context of Luxury Hotels. Geneve: International Journal of Management and Decision Making.
McKinley, C., Limbu, Y., Pham, L. (2020). An Investigation of Processes Linking Patient-Centered Communication Approaches to Favorable Impressions of Vietnamese Physicians and Hospital Services (pp. 44-59). International Journal of Society, Culture & Language.
Nguyen, H., Pham, L., Williamson, S., Huong, V., Hoa, P., Trang, P. (2020). Impact of Perceived Risk on Mobile Banking Usage Intentions: Trust as a Mediator and a Moderator (pp. 94-118). International Journal of Business and Emerging Markets.
Kalargiros, E., Strickler, C., Pham, L., DeNardin, T., Coomer, T. (2019). Barriers to the Success of Total Quality Management Implementation in Vietnam’s Textile and Garment Companies (pp. 57-73). Hershey, PA: International Journal of Strategic Decision Sciences.
Pham, L., Williamson, S., Mohebbi, C., Nguyen, B., Nguyen, H. (2019). The Mediating Role of Perceived Value in the Effect of Multi-Dimensional Risk in Mobile Banking (pp. 1-25). Hershey, PA: International Journal of Enterprise Information Systems.
Limbu, Y., Pham, L., Mann, M. (2019). Corporate Social Responsibility and Hospital Brand Advocacy: Mediating Role of Trust and Patient-Hospital Identification and Moderating Role of Hospital Type (pp. 159-174). International Journal of Pharmaceutical and Healthcare Marketing.
Christopher, M., Limbu, Y., Pham, L. (2019). An Investigation of Processes Linking Patient-Centered Communication Approaches to Favorable Impressions of Vietnamese Physicians and Hospital Services. The Proceedings of National Communication Association 105th Annual Convention.
Bui, N., Pham, L., Williamson, S., Mohebbi, C., Le, H. (2020). Intention to Use Mobile Commerce: Evidence From Emerging Economies (pp. 1-25). Hershey, PA: International Journal of Enterprise Information Systems.

Courses Taught

BMBA 5023GL OPER AND SPLY CHAIN, 3 course(s)

BUSN 3001INTERNATIONAL BUSINESS, 2 course(s)

MGMT 3009OPERATIONS MANAGEMENT, 8 course(s)

QMDS 2010STATISTICS & QUALITY CONTROL, 6 course(s)