Melissa L Kiper, MBA
Instructor, Risk Management & Insurance

Education

MBA

2007,
University of Louisiana Monroe

BS

2003, Marketing
Louisiana Tech University

Biographical Sketch

Before joining the College of Business and Social Sciences at the University of Louisiana Monroe as an Instructor of Marketing, I obtained a Bachelor's Degree in Marketing and a Teaching Certificate in Secondary Business Education from Louisiana Tech University. I also obtained an MBA and Master's +30 in Education from the University of Louisiana Monroe. My professional experience within higher education includes working in ULM's Student Success Center as an Academic Advisor and as the Director of Alumni Affairs at ULM.

I enjoy volunteering and serving our community and am involved in number of non-profit organizations that include: ULM Women's Symposium, WMHS Alumni & Friends, NELA Arts Council, Miss Louisiana Organization, and the Junior League of Monroe.

Research Interests

My research interests include how experiential learning projects in student organizations benefit the student as well as the program at large.

Recent Publications

Moore, Z., Baldwin, M. Changing Tastes: The Case of Strategic Rebranding at Old Spice. Journal of Business Cases and Applications.

Moore, Z., Brown, C. F., Baldwin, M. K. (2024). A New Twist on Tradition: A Case Study of Culture Based Branding Strategies. Pnte Vedra Beach, FL: Academic and Business Research Institute, Journal of Business Cases and Applications.

Baldwin, M. K. (2022). Taking Experiential Learning Out of the Classroom: The Benefits of Using Experiential Projects in University Organizations (pp. 8). Charlotte, NC: Society of Marketing Advances.

Awards & Honors

May 2022 Judy Smith Award for Warhawk Spirit.

March 2018 Women Educators that Shape the Delta.

September 2017 Top 20 Under 40 Young Professionals.

Courses Taught

MRKT 3001FUNDAMENTALS OF MARKETING, 11 course(s)

MRKT 3002CONSUMER BEHAVIOR, 7 course(s)

MRKT 3005PERSONAL SELLING, 8 course(s)

MRKT 3011ADVERTISING SALES PROMOTION, 8 course(s)

MRKT 4006BUSINESS-TO-BUSINESS MARKETING, 1 course(s)

MRKT 4010PROFESSIONAL SELLING, 2 course(s)

UNIV 1001University Seminar, 3 course(s)

Melissa L Kiper, MBA Instructor, Risk Management & Insurance