faculty portrait if available
Henry Cole
Professor
School of Management
HMPH 353
318-342-1186
ULM logo

Henry S Cole, DBA
Professor, Marketing

Education

DBA

1994, Business Administration
Louisiana Tech University

MBA

1972, Business Administration
University of Louisiana at Monroe

BS

1968, Insurance and Real Estate
Louisiana State University

Biographical Sketch

Dr. Henry S. Cole is a Professor of Marketing in the College of Business and Social Sciences at the University of Louisiana Monroe. Positions at ULM that he has held include as follows: Director of the School of Management, Program Coordinator of Marketing, Program Coordinator of Business Administration, Chair of Marketing, Department Head of the Management and Marketing Department, and MBA Director. He currently holds the Hu Professorship of Entrepreneurship. Before entering academia he owned a small business for 15 years.

Dr. Cole is active in research and has over 60 publications in the marketing area. His research interests include small business, personal selling, advertising, and business ethics.

He currently serves as Immediate Past President of the Association of Small Business and Entrepreneurship and has been a member of several academic associations. He serves on the Steering Committee of the Compassionate Friends of Northeast Louisiana. 

Dr. Cole's education includes a B.S. from Louisiana State University, an M.B.A. from the University of Louisiana Monroe, and a D.B.A. from Louisiana Tech University. 

 

Research Interests

Small business

Personal Selling

Advertising

Business ethics

Recent Publications

Williamson, S., Ardoin, E., Clow, K., Cole, H. S. (2018). An Exploratory Study of the Relationships of Small Business Owners' Ethical Orientation and Customer Orientation. Journal of Ethics and Entrepreneurship.
Cole, H. S., DeNardin, T., Clow, K. E. (2017). Small Service Businesses: Advertising Attitudes and the Use of Digital and Social Media Marketing (pp. 203-212). Services Marketing Quarterly.
Clow, K. E., Cole, H. S., DeNardin, T. (2013). Impact of Materialism on Boutique Clothing Retail Stores (pp. 170). Dallas, Texas: The International Academy of Business and Public Administration Disciplines.
Ardoin, E. A., Babin, L. A., Cole, H. S. (2017). Factors Influencing Profitability of Small Wineries in the Southern United States. Federation of Business Disciplines.
Ardoin, E., Cole, H. S. (2016). Small Business Owners From a Political Perspective. Association For Small Business and Entrepreneurship.
Ardoin, E., Cole, H. S. (2016). Adaptive Selling and Personality Traits (pp. 901). Oklahoma City, Oklahoma: Southwest Decision Sciences Institute.
Cole, H. S., Ardoin, E., Babin, L. (2015). Adaptive Selling Behavior and Small Business Success. Orlando, Florida: Conference Proceedings of the Association of Small Business and Entrepreneurship.
Clow, K. E., Williamson, S., Ardoin, E., Cole, H. S. (2015). Beliefs and Values As Drivers of Job-Related Stress in Small Business Owners. Orlando, Florida: Proceedings of the Association of Small Business and Entrepreneurship.
Clow, K. E., Cole, H. S., DeNardin, T. (2015). Attitude Toward Advertising of Small Business Owners and Their Use of Digital and Social Media Marketing (pp. 177 - 14 pages). Dallas, Texas: Conference Proceedings of The International Academy of Business and Public Administration Disciplines.
Walker, B. C., Ardoin, E., Cole, H. S. (2015). Work - Life Balance Among Entrepreneurs: An Exploratory Study (pp. 162 - 10 pages). Dallas, Texas: Conference Proceedings of The International Academy of Business and Public Administration Disciplines.
Ardoin, E., McGahan, J., Cole, H. S. (2015). Personality Traits and Small Business Owners (pp. 1681). Proceedings of the 2015 Southwest Decision Sciences Institute Conference.
Cole, H. S., Ardoin, E., Williamson, S. (2014). Does Gender Matter in Small Business? (pp. 1). Proceedings of the 2014 Association for Small Business and Entrepreneurship Conference.
Clow, K. E., Cole, H. S., DeNardin, T. (2014). Boutique Clothing Stores and Materialism (pp. 32-46). International Journal of Business, Marketing, and Decision Sciences.
DeNardin, T., Clow, K. E., Cole, H. S. (2014). Factors Impacting Consumers' Willingness to Pay More at Local Boutique Retailers (pp. 768-776). Dallas, Texas: The International Academy of Business and Public Administration Disciplines.
Clow, K. E., Cole, H. S., Williamson, S. (2015). Buyer Attributes for Targeting the College Student in Boutique Clothing Retailing (pp. 21-30). Journal of Marketing Management.
Cole, H. S., Goodwin, E., Williamson, S. (2014). Business Ethics and Customer Orientation in Small Business Operations: An Exploratory Study (pp. 240-248). Dallas, Texas: International Academy of Business and Public Administration Disciplines Conference.
Cole, H. S., Clow, K., Stevens, R. E., Qayyum, A. (2008). An Examination of College Students' Skepticism Toward Advertising (pp. Volume 15, Number 1C). American Society of Business and Behavioral Sciences.
Stevens, R. E., McConkey, C. W., Cole, H. S., Clow, K. (2008). College Image: A Strategic Marketing Dilemma (pp. 99-113). Services Marketing Quarterly.
Stammerjohan, E. C., Cole, H. S., Clow, K., McKinley, M. M. (2010). Can Materialism be Good for Local Retailers? An Empirical Study of Trait Antecedents to Local Loyalty Behaviors (pp. 54-63). Akron, OH: Marketing Management Journal.
Cole, H. S., Liang, K., Clow, K., Golemon, D. L. (2010). A Comparison of Buying Impulsiveness. IABPAD.
Cole, H. S., Liang, K., Clow, K. E., Golemon, D. L. (2010). A Comparison of Buying Impulsiveness (pp. 47-59). Association for Small Business and Entrepreneurship Conference.
Cole, H. S., Clow, K. (2011). A Model Development of Retail Patronage Loyalty (pp. 1-16). Journal of Business Studies Quarterly.
Cole, H. S., Liang, C., Dunn, J. P., Clow, K. (2011). A Comparison of Local Retailer Shopping Loyalty (pp. 101-109). Association for Small Business and Entrepreneurship.
Clow, K., James, K. E., Sisk, S. E., Cole, H. S. (2011). Source Credibility, Visual Strategy, and the Model in Print Advertisements (pp. 24-31). Journal of Marketing Development and Competitiveness.
Clow, K., Cole, H. S., Williamson, S. G. (2012). Shopping Attitudes: Are Students Different? (pp. 63-76). San Antonio, Texas: Association for Small Business and Entrepreneurship.
Cole, H. S., Liang, C., Dunn, J. P., Clow, K. (2012). A Comparison of Materialistic Attitudes. San Antonio, Texas: Association of Small Business and Entrepreneurship.
Goodwin, E., Babin, L., Cole, H. S. (2014). The Impact of Mobile Apps on Small Business Revenues (pp. 437-442). New York, NY: Journal of Business and Economics.
Cole, H. S., Goodwin, E. (2013). Advertising Attitudes of Small Business (pp. 283). Association for Small Business and Entrepreneurship.

Awards & Honors

August 2009 Dr. Henry Hu Endowed Professorship in Entrepreneurship.

Courses Taught

BMBA 5021Marketing Strategy, 2 course(s)

BMBA 5030INTERNATIONAL BUSINESS, 1 course(s)

ENTR 3053Entr Marketing, 1 course(s)

MRKT 3001FUNDAMENTALS OF MARKETING, 9 course(s)

MRKT 3005PERSONAL SELLING, 27 course(s)

MRKT 3007RETAILING, 8 course(s)

MRKT 3030Entrepreneurial Mrkt, 1 course(s)

MRKT 4006BUSINESS-TO-BUSINESS MARKETING, 9 course(s)