faculty portrait if available
Kenneth Clow
Professor
School of Management
HMPH 302
318-342-1189
ULM logo

Kenneth E Clow, Ph D
Professor, Marketing
Biedenharn Chair in Business & Marketing Program Coordinator

Education

Ph D

1992, Marketing
University of Arkansas

MBA

1990, Business Administration
University of Arkansas

BA

1975, History
Andrews University

Biographical Sketch

Dr. Clow has published over 200 articles and textbooks during his academic career. Textbooks include Integrated Advertising, Promotion, and Marketing Communications, Marketing Research, Marketing Management, and Principles of Marketing. Prior to obtaining a Ph.D., Dr. Clow owned and operated a service business.

Research Interests

Advertising, services marketing, digital marketing, and social media marketing

Professional Positions

2004

Professor of Marketing, Biedenharn Endowed Chair in Business, University of Louisiana at Monroe

2004 2002

Dean, College of Business Administration, University of Louisiana at Monroe

2002 1999

Dean, University of North Carolina at Pembroke

1999 1998

Department Chair of Business Administration, University of North Carolina at Pembroke

1998 1995

MBA Director, Pittsburg State University

1995 1992

Assistant Professor of Marketing, Pittsburg State University

1992 1989

Instructor and Research Assistant, University of Arkansas

1991 1986

President and co-owner, Southland Cleaning Services, Inc.

1986 1985

President and co-owner, Z-Tech of Joplin, Inc.

1985 1983

President and co-owner, Omega Services

Awards & Honors

March 2009 AAF Silver Medal.

Courses Taught

FRYS 1001Freshman Year Seminar, 1 course(s)

MRKT 3001FUNDAMENTALS OF MARKETING, 5 course(s)

MRKT 3002Consumer Behavior, 1 course(s)

MRKT 3008Mkt Research, 5 course(s)

MRKT 3011ADVERTISING SALES PROMOTION, 10 course(s)

MRKT 4003Services Marketing, 1 course(s)

MRKT 4007Advert & Sales Promo, 3 course(s)

MRKT 4009MARKETING MANAGEMENT, 10 course(s)

MRKT 4011INTEGRATED MARKETING CAMPAIGNS, 10 course(s)

MRKT 4012DIGITAL MARKETING, 9 course(s)

MRKT 4092TOPICS MARKETING, 2 course(s)