faculty portrait if available
Kenneth Clow
Professor
School of Management
HMPH 302
318-342-1189
ULM logo

Kenneth E Clow, PhD
Professor, Marketing
Biedenharn Chair in Business & Marketing Program Coordinator

Education

Ph D

1992, Marketing
University of Arkansas

MBA

1990, Business Administration
University of Arkansas

BA

1975, History
Andrews University

Biographical Sketch

Dr. Clow has published over 200 articles and textbooks during his academic career. Textbooks include Integrated Advertising, Promotion, and Marketing Communications, Marketing Research, Marketing Management, and Principles of Marketing. Prior to obtaining a Ph.D., Dr. Clow owned and operated a service business.

Research Interests

Advertising, services marketing, digital marketing, and social media marketing

Recent Publications

Clow, K. E., Williamson, S., Ardoin, E., Cole, H. S. (2015). Beliefs and Values as Drivers of Job-Related Stress in Small Business Owners. Orlando, Florida: Proceedings of the Association of Small Business and Entrepreneurship.
DeNardin, T., Cole, H. S., Clow, K. E. (2015). Are Consumers Willing to Pay a Price Premium to Shop Locally?. International Journal of Business, Marketing, and Decision Sciences.
(2015). Instructor's Materials for Integrated Advertising, Promotion and Marketing Communications, 7th edition. Prentice-Hall.
Clow, K. E., Lascu, D. (2015). Instructor's Materials for Marketing Essentials, 5th edition. Textbook Media.
Clow, K. E., James, K. E. (2016). Instructor's Materials for Marketing Research Principles, 2nd edition. Textbook Media.
Clow, K. E., James, K. E. (2016). Marketing Research Principles, 2nd edition. Textbook Media.
Cole, H. S., Williamson, S., Clow, K. E. (2012). Shopping Attitudes: Are Students Different (pp. 63-76). Associaation of Small Business and Entrepreneurship.
Ling, c., Cole, H. S., Dunn, P., Clow, K. E. (2012). A Comparison of Materialistic Attitudes. Associaation of Small Business and Entrepreneurship.
Cole, H. S., DeNardin, T., Clow, K. E. (2013). Impact of Materialism on Boutique Clothing Retail Stores (pp. 10). International Academy of Business and Public Administrative Disciplines.
Cole, H. S., DeNardin, T., Clow, K. E. (2014). Factors Impacting Consumer Willingness to Pay More at Local Boutique Retailers (pp. 10). International Academy of Business and Public Administrative Disciplines.
Cole, H. S., DeNardin, T., Clow, K. E. (2015). Attitude Towards Advertising of Small Business Owners and Their Use of Digital and Social Media Marketing (pp. 452-462). International Academy of Business and Public Administrative Disciplines.
Stevens, R. E., Parker, T., Silver, L. S., Clow, K. E. (2012). Perspectives on Text Book Costs by Economic Professors (pp. 1-8). Journal of Interdisciplinary Business Studies.
Miller, J. R., Silver, L. S., Stevens, R. E., Clow, K. E. (2012). Accounting Professors' Perspectives of the Cost of College Textbooks (pp. 1-8). International Journal of Business and Social Sciences.
Clow, K. E., Cole, H. S., DeNardin, T. (2014). Boutique Clothing Stores and Materialism. International Journal of Business, Marketing, and Decision Sciences.
Clow, K. E., Cole, H. S., Williamson, S. (2015). Buyer Attributes for Targeting the College Student in Boutique Clothing Retailing (pp. 1-14). Journal of Marketing Management.
Fetchko, M. J., Roy, D. P., Clow, K. E. (2013). Sports Marketing. Prentice-Hall.
Clow, K. E., James, K. E. (2013). Essentials of Marketing Research: Putting Research into Practice. Sage Publications.
Clow, K. E., Lascu, D. (2015). Marketing Essentials, 5th edition. Textbook Media.
Clow, K. E., Baack, D. (2015). Integrated Advertising, Promotion and Marketing Communications, 7th Edition. Prentice-Hall.
Clow, K. E., Baack, D. (2013). Integrated Advertising, Promotion and Marketing Communications, 6th Edition. Prentice-Hall.
Cole, H. S., Clow, K., Stevens, R. E., Qayyum, A. (2008). An Examination of College Students' Skepticism Toward Advertising (pp. Volume 15, Number 1C). American Society of Business and Behavioral Sciences.
Babin, L., Davis, J. L., Clow, K. (2008). Super Bowl Advertising (pp. 967-976). The International Academy of Business and Public Administration Disciplines.
Clow, K., Babin, L., Roy, D. (2008). PowerPoint Slides and Quizzes: Student Survey (pp. 1013-1020). The International Academy of Business and Public Administration Disciplines.
Stevens, R. E., McConkey, C. W., Cole, H. S., Clow, K. (2008). College Image: A Strategic Marketing Dilemma (pp. 99-113). Services Marketing Quarterly.
Williamson, S. G., Berry, R., Clow, K., Clinton, R. J. (2008). Using a High-Profile Speaker to Teach Business Ethics: A Case of Preaching to the Choir (pp. 29-47). Philadelphia, PA: Journal of Academy of Business Education.
Clow, K., Babin, L., Roy, D. P. (2008). How Students Use PowerPoint Slides and Quizzes (pp. 68-77). Ruston, LA: International Journal of Education Research.
Stevens, R. E., Clow, K., McConkey, C. W., Silver, L. S. (2008). Differences in Entrepreneurship and Other Business Disciplines (pp. 50-60). Association for Small Business & Entrepreneurship.
Clow, K., Babin, L., Roy, D. P. (2008). Student Usage of Textbook Supplements: PowerPoint Slides and Quizzes (pp. 222-223). Tuscaloosa, AL: Society for Marketing Advances.
Lascu, D., Clow, K. (2008). Web Site Interaction Satisfaction: Scale Development Considerations (pp. 359-378). Journal of Internet Commerce.
Stevens, R. E., Clow, K., Mawer, W. T., McConkey, C. W. (2008). The Business Law Textbook Adoption Process: A Pilot Study (pp. 1-16). Global Education Journal.
Lascu, D., Clow, K. (2008). Instructor's Manual for Essentials of Marketing (3e). Cengage Publishing.
Lascu, D., Clow, K. (2008). Essentials of Marketing, 3rd Edition. Cengage Publishing.
Stevens, R. E., Clow, K., Mawer, W. T., McConkey, C. W. (2008). Differences in Business Law Professors and Other Business Professors' Criteria for Textbook Adoption: A Pilot Study (pp. 124-134). Journal of Business and Economic Perspectives.
Clow, K., James, K. E., Stanley, S. M., Montgomery, C. (2008). Developing a Scale to Measure the Visual Component of Advertisements (pp. 36-50). International Journal of Business, Marketing and Decision Sciences.
Babin, L., Davis, J. L., Clow, K. (2009). Viewers' Knowledge of and Attitude Toward Super Bowl Advertising (pp. 11-24). Ruston, LA: International Journal of Business, Marketing, and Decision Sciences.
Clow, K., Babin, L., Krey, N. (2009). Textbook Purchases by College Students (pp. 386-393). Orlando, FL: International Academy of Business and Public Administration Disciplines.
Krey, N., Clow, K., Leleux, A. (2009). Textbook Chapter Features: Student Evaluations (pp. 821-828). International Academy of Business and Public Administrative Disciplines, Research Award.
Krey, N., Clow, K., Babin, L. (2009). Buying and Selling of College Textbooks by Students: The Impact of Major Source of Funding (pp. 809-820). Dallas, TN: International Academy of Business and Public Administration Disciplines.
Krey, N., Clow, K., Babin, L. (2009). Where Do College Students Purchase Textbooks? (pp. 1-9). Ruston, LA: International Journal of Education Research.
Clow, K., Parker, T. A., McConkey, C. W. (2009). The Textbook Adoption Process by Economics Professors (pp. 20-28). Journal of Economics and Finance Education.
Clow, K., Parker, T. A., McConkey, C. W. (2009). Textbook Adoptions: Do Economics Faculty Differ From Other Business Faculty (pp. 21-46). Journal of Business Disciplines.
Clow, K., Baack, D. (2009). Instructor's Materials for Marketing Management: A Customer-Oriented Approach. Sage Publications.
Clow, K., Baack, D. (2009). Instructor's Manual for Integrated Advertising, Promotion and Marketing Communications (4e). Prentice-Hall.
Prather, L. J., Silver, L. S., Stevens, R. E., Clow, K. (2009). Finance Professor's Perspectives on the Cost of College Textbooks (pp. 23-31). Journal of Business Issues.
Clow, K., Stevens, R. E. (2009). Concise Encyclopedia of Professional Services Marketing. Routledge (Taylor and Francis Group).
Clow, K., James, K. E., Kranenburg, K. E., Berry, C. (2009). An Examination of the Visual Element Used in Generic Message Advertisements: A Comparison of Goods and Services (pp. 69-84). Services Marketing Quarterly.
Clow, K., Stevens, R. E., McConkey, C. W., Loudon, D. L. (2009). Accountant's Attitude toward Advertising: A Longitudinal Study (pp. 124-131). Journal of Services Marketing.
Clow, K., James, K. E., Sisk, S. E. (2010). Source Credibility and Visual Strategy in Print Advertisements (pp. 44-48). Marketing Management Association.
Clow, K., Leleux, A. (2010). PowerPoint Slides and Quizzes: A Comparison of Business Faculty (pp. 23-28). Marketing Management Association.
Clow, K., Silver, L. S., Stevens, R. E. (2010). Entrepreneurship Professors' Perspectives on the Costs of College Textbooks: A Pilot Study (pp. 47-59). Association for Small Business & Entrepreneurship.
Stammerjohan, E. C., Cole, H. S., Clow, K., McKinley, M. M. (2010). Can Materialism be Good for Local Retailers? An Empirical Study of Trait Antecedents to Local Loyalty Behaviors (pp. 54-63). Akron, OH: Marketing Management Journal.
Cole, H. S., Liang, K., Clow, K., Golemon, D. L. (2010). A Comparison of Buying Impulsiveness. IABPAD.
Parker, T. A., Clow, K. (2010). Use of Powerpoint Slides and Quizzes by Economics Faculty (pp. 75-82). (http://www.alliedacademies.org/Publications/Download.aspx?fid=504): Journal of Economics and Economic Education Research.
Clow, K. (2010). Marketing Management: A Customer-Oriented Approach. Sage Publications.
Clow, K., Baack, D. (2010). Integrated Advertising, Promotion, and Marketing Communication, 4th Edition. Prentice-Hall.
Krey, N., Clow, K., Babin, L. (2010). How Does Major Source of Funding Affect Where and When College Students Purchase Textbooks? (pp. 1-14). International Journal of Education Research.
Stevens, R. E., Silver, L., Clow, K., McConkey, C. W. (2010). Differences in Accounting and Marketing Professors' Criteria for Textbook Adoption and Preferred Communications Methods (pp. 33-45). Accounting Educators Journal.
Clow, K., Stevens, R. E., Silver, L. C. (2010). Concise Encyclopedia of Insurance. Routledge.
Sani, B., Clow, K., DeNardin, T., Stammerjohan, E. C. (2011). Teaching Creativity: Where do we go from here? (pp. 1-12). Ruston, LA: International Journal of Education Research.
Clow, K., Babin, L., Roy, D. P., Stammerjohan, E. C. (2011). How Faculty use PowerPoint Slides and Quizzes (pp. 138-143). Chicago, IL: Marketing Management Association.
Cole, H. S., Clow, K. (2011). A Model Development of Retail Patronage Loyalty (pp. 1-16). Journal of Business Studies Quarterly.
Williamson, S. G., Clow, K., Walker, B. C., Ellis, S. (2011). Ethical Issues in the Age of the Internet: A Study of Students' Perceptions Using the MES Scale (pp. 128-143). Journal of Internet Commerce.
Silver, L. S., Stevens, R. E., Tiger, A., Clow, K. (2011). Quantitative Methods Professors' Perspectives on the Cost of College Textbooks: A Pilot Study (pp. 39-56). Academy of Information and Management Sciences Journal.
Williamson, S. G., Stevens, R. E., Silver, L. S., Clow, K. (2011). Sticker Shock: Management Professors' Perspectives on the Rising Costs of College Textbooks (pp. 130-139). Weatherford, OK: Administrative Issues Journal.
Williamson, S. G., Clow, K., Stevens, R. E. (2011). To the Point: How Management Faculty Use Powerpoint Slides and Quizzes (pp. 144-154). Weatheford, Oklahoma: Administrative Issues Journal.
Cole, H. S., Liang, C. (., Dunn, J. P., Clow, K. (2011). A Comparison of Local Retailer Shopping Loyalty (pp. 101-109). Association for Small Business and Entrepreneurship.
Stanley, S. M., Clow, K., James, K. E. (2011). The Impact of Visual Strategy and Race and Gender Congruency o Source Credibility of Print Advertisements (pp. 89-102). Marketing Management Journal.
Clow, K., James, K. E., Sisk, S. E., Cole, H. S. (2011). Source Credibility, Visual Strategy, and the Model in Print Advertisements (pp. 24-31). Journal of Marketing Development and Competitiveness.
Stevens, R. E., Silver, L. S., Clow, K. (2011). Marketing Professors' Perspectives on the Cost of College Textbooks: A Pilot Study (pp. 1-6). Journal of Education for Business.
Clow, K. (2011). Instructor's Manual for Integrated Advertising, Promotion and Marketing Communications (5e). Prentice-Hall.
Stevens, R. E., Parker, T. A., Silver, L., Clow, K. (2012). Perspectives on Text Book Costs by Economics Professors (pp. 1-8). Journal of Interdisciplinary Business Studies.
Clow, K., Cole, H. S., Williamson, S. G. (2012). Shopping Attitudes: Are Students Different? (pp. 63-76). Association for Small Business and Entrepreneurship.
Cole, H. S., Liang, C., Dunn, J. P., Clow, K. (2012). A Comparison of Materialistic Attitudes. Association of Small Business and Entrepreneurship.
Lascu, D., Clow, K. (2012). Marketing Principles, 4th Edition. Textbook Media Press.
Clow, K., Baack, D. (2012). Integrated Advertising, Promotion and Marketing Communications, 5th Edition. Prentice-Hall.
Clow, K., Baack, D. (2012). Cases in Marketing Management. Sage Publications.

Awards & Honors

March 2009 AAF Silver Medal.

Courses Taught

FRYS 1001Freshman Year Seminar, 1 course(s)

MRKT 3001FUNDAMENTALS OF MARKETING, 5 course(s)

MRKT 3002Consumer Behavior, 1 course(s)

MRKT 3008Mkt Research, 5 course(s)

MRKT 3011ADVERTISING SALES PROMOTION, 10 course(s)

MRKT 4003Services Marketing, 1 course(s)

MRKT 4007Advert & Sales Promo, 3 course(s)

MRKT 4009MARKETING MANAGEMENT, 10 course(s)

MRKT 4011INTEGRATED MARKETING CAMPAIGNS, 10 course(s)

MRKT 4012DIGITAL MARKETING, 9 course(s)

MRKT 4092TOPICS MARKETING, 2 course(s)