faculty portrait if available
Laurie Babin
Professor
School of Management
HMPH 351
318-342-1153
ULM logo

Laurie A Babin, PhD
Professor, Marketing

Education

Ph D

1992, Business Administration-Marketing
Louisiana State University

MBA

1987,
University of Central Florida

BS

1982,
Michigan State University

Biographical Sketch

Dr. Babin is a Professor of Marketing and holds the Abell Endowed Professorship in Entrepreneurship. She earned a Ph.D. from Louisiana State University, an MBA from the University of Central Florida, and a B.S. in Engineering Arts from Michigan State University. She was at The University of Southern Mississippi for sixteen years before coming to ULM in 2007. Her research has been published in the Journal of Advertising, Journal of Business Research, Psychology & Marketing, Journal of Marketing Education, Business Ethics Quarterly, International Journal of Advertising, Journal of Consumer Marketing, Journal of Legal Studies in Business, Journal of Promotion Management, International Journal of Education Research, the International Journal of Business, Marketing, and Decision Sciences, and several national and international conference proceedings. Prior to entering academia, she served on active duty as an instructor at the U.S. Naval Nuclear Power School and is currently a retired Commander, U.S. Naval Reserve.  She is also the founder and CEO of My Luck Foundation, which is a non-profit organization focused on helping Louisiana students develop professionally.

Research Interests

Marketing, Advertising, Small Business

Recent Publications

Babin, L. A., Moore, Z. M. (2018). The Impact of Commodity Checkoff Programs On Small Producers. Albuquerque, NM: Association of Small Business & Entrepreneurship.
Lemarie, L., Bellavance, F., Chebat, J., Babin, L. (2017). Road Safety Messages and Drivers' Regulatory Orientation. Christchurch: University of Canterbury.
Babin, L., Kacha, M., Herrmann, J., Babin, B. (2017). Do Brands Appearing in Textbooks Influence Students? Insights From An Exploratory Study: AN ABSTRACT. Coranado, CA: Academy of Marketing Science.
Babin, L. A., Ardoin, E. E. (2016). How Small Wineries in the Southern United States Survive: A Preliminary Study on Small Business Success Factors in the Wine Industry. New Orleans, LA: Association for Small Business and Entrepreneurship.
Jarrell, A., Babin, L. A. (2017). Patent Trolls: Small Businesses Beware (pp. 241). Dallas, TX: International Academy of Business and Public Administration Disciplines.
Babin, L. A., Jarrell, A. (2017). Development in the Lanham Act and Their Potential Impact on Small Businesses (pp. 240). Dallas, TX: International Academy of Business and Public Administration Disciplines.
Ardoin, E., Babin, L., Cole, H. (2017). Factors Influencing Profitability in Small Wineries in the Southern United States (pp. 461). Little Rock, AK: Southwest Decision Sciences Institutue.
Babin, L. A. (2011). Testbank for Marketing, 11th edition. Cengage.
Babin, L. A. (2011). End-of-chapter material and Marketing by the Numbers appendix for Marketing: An Introduction, 10th edition. Pearson/Prentice-Hall.
Babin, L. A. (2012). End-of-chapter material and Marketing by the Numbers Appendix for Principles of Marketing, 14th edition. Pearson/Prentice-Hall.
Babin, L. A. (2012). Testbank for CB, 3rd edition. Cengage.
Babin, L. A. (2012). Intructors' Manual and Testbank for Essentials of Business Research Methods, 2nd edition. M.E. Sharpe.
Babin, L. A. (2013). End-of-chapter material and Marketing by the Numbers appendix for Marketing: An Introduction, 11th edition. Pearson/Prentice-Hall.
Babin, L. A. (2013). Testbank, Instructors' Manual, PowerPoint slides, and Online Interactive Quizzes for Essentials of Marketing Research, 5th edition. Cengage.
Babin, L. A. (2013). PowerPoint slides for Business Research Methods, 9th edition. Cengage.
Babin, L. A. (2013). Testbank for Business Research Methods, 9th edition. Cengage.
Babin, L. A. (2013). Instructors' Manual for Business Research Methods, 9th edition. Cengage.
Babin, L. A. (2014). Marketing by the Numbers Appendix in Prinicples of Marketing, 15th edition. Pearson/Prentice-Hall.
Babin, L. A. (2014). End-of-chapter material for Principles of Marketing, 15th edition. Pearson/Prentice-Hall.
Babin, L. A. (2014). Marketing by the Numbers Appendix in Marketing: An Introduction, 12th edition. Pearson/Prentice-Hall.
Babin, L. A. (2014). End-of-chapter material for Marketing: An Introduction, 12th edition. Pearson/Prentice-Hall.
Babin, L. A. (2015). End-of-chapter material for Principles of Marketing, 16th edition. Upper Saddle River, NJ: Pearson/Prentice-Hall.
Babin, L. A. (2015). Marketing by the Numbers Appendix in Principles of Marketing, 16th edition. Upper Saddle River, NJ: Pearson Prentice-Hall.
Babin, L. A., Lopez, T. B., LeFleur, E. K. (2012). Academicians’ and Practitioners’ Views of Marketing Students’ Required Knowledge and Skills (pp. 325-326). New Orleans, LA: Academy of Marketing Science.
Babin, L. A., Stammerjohan, E. (2012). A Comparison of American and Hong Kong Consumers’ Attitudes Toward Product Placement in Movies. Buckhead, GA: Academy of Marketing Science.
Golemon, D., Babin, L. A. (2013). Did Barbie Become Urban Chic Before the Bratz? An All-Out War Who Was the First to Express the Idea Behind the Billion Dollar Bratz Doll. Dallas, TX: International Academy of Business and Public Administration Disciplines.
Hemed, R., Babin, L. A. (2013). The Threat of GMO Labeling To Food Marketers. Dallas, TX: International Academy of Business and Public Administration Disciplines.
Babin, L. A., Goodwin, E., Melancon, M., Golemon, D. (2013). Groupon: Good Deal or Raw Deal for Small Businesses?. New Orleans, LA: Assciation for Small Business and Entrepreneurship.
Golemon, D., Babin, L. A. (2014). Making Sense of ‘Copyright and Fair Use’ for Small Business. Dallas, TX: International Academy of Business and Public Administration Disciplines.
Babin, L. A., Golemon, D., Melancon, M. (2014). Goliath vs. David: Why Small Businesses Need To Be Aware of the Lanham Act. Memphis, TN: Association for Small Business & Entrepreneurship.
Babin, L. A., Golemon, D. (2015). Legal Tsunami Expected to Hit Small Businesses (pp. 1501-1503). Houston, TX: Southwest Decision Sciences Institute.
Babin, L. A., Krey, N., Chung, C. (2015). Product Placement in Novels. Dallas, TX: International Academy of Business and Public Administration Disciplines.
Babin, L. A., Golemon, D. (2015). Small Business and ADA Compliance Issues. Dallas, TX: International Academy of Business and Public Administration Disciplines.
Kincannon, M. E., Babin, L. A. (2015). Factors Contributing to the Success of Small Wineries in the Southern United States. Dallas, TX: International Academy of Business and Public Administration Disciplines.
Babin, L., Davis, J. L., Clow, K. (2008). Super Bowl Advertising (pp. 967-976). The International Academy of Business and Public Administration Disciplines.
Clow, K., Babin, L., Roy, D. (2008). PowerPoint Slides and Quizzes: Student Survey (pp. 1013-1020). The International Academy of Business and Public Administration Disciplines.
Walker, N., Babin, L. (2008). Marketing Fraud: Pyramid Schemes vs. Multi-Level Marketing (pp. 931-938). Dallas, TX: International Academy of Business and Public Administration Disciplines (IABPAD).
Lopez, T. B., Babin, L., LaFleur, E. K. (2008). Assurance of Learning: Analysis of a Marketing Core Concepts Exam (pp. 192). Coral Gables, FL: Academy of Marketing Science.
Clow, K., Babin, L., Roy, D. P. (2008). How Students Use PowerPoint Slides and Quizzes (pp. 68-77). Ruston, LA: International Journal of Education Research.
Clow, K., Babin, L., Roy, D. P. (2008). Student Usage of Textbook Supplements: PowerPoint Slides and Quizzes (pp. 222-223). Tuscaloosa, AL: Society for Marketing Advances.
Babin, L., Davis, J. L., Clow, K. (2009). Viewers' Knowledge of and Attitude Toward Super Bowl Advertising (pp. 11-24). Ruston, LA: International Journal of Business, Marketing, and Decision Sciences.
Clow, K., Babin, L., Krey, N. (2009). Textbook Purchases by College Students (pp. 386-393). Orlando, FL: International Academy of Business and Public Administration Disciplines.
Upshaw, D. C., Babin, L. (2009). Music Downloading: Competing Against Online Piracy (pp. 892-904). Dallas, TX: International Academy of Business and Public Administration Disciplines.
Krey, N., Lovas, D., Mire, J., Babin, L. (2009). Longitudinal Analysis of Viewers' Knowledge of and Attitude Toward Super Bowl Advertising (pp. 913-922). Dallas, TN: International Academy of Business and Public Administration Disciplines.
Krey, N., Clow, K., Babin, L. (2009). Buying and Selling of College Textbooks by Students: The Impact of Major Source of Funding (pp. 809-820). Dallas, TX: International Academy of Business and Public Administration Disciplines.
Krey, N., Clow, K., Babin, L. (2009). Where Do College Students Purchase Textbooks? (pp. 1-9). Ruston, LA: International Journal of Education Research.
LaFleur, E. K., Babin, L., Lopez, T. B. (2009). Assurance of Learning for Principles of Marketing Students: A Longitudinal Study of a Course-Embedded Direct Assessment (pp. 131-141). Thousand Oaks, CA: Journal of Marketing Education.
Babin, A. E., Babin, L. (2009). Red Light Cameras: The Facts and Figures Behind the Lens (pp. 347-350). Memphis, TN: International Academy of Business and Public Administration Disciplines.
Zalai, Z., Babin, L. (2009). Buy American and Foreign Trade-Dependent Markets: An Analysis of Issues and Remedies (pp. 293-301). Memphis, TN: International Academy of Business and Public Administration Disciplines.
Babin, L., Krey, N. (2010). Longitudinal Analysis of Viewers' Knowledge of and Attitude Toward Super Bowl Advertising (pp. 52-62). Ruston, LA: International Journal of Business, Marketing, and Decision Sciences.
Upshaw, D., Babin, L. (2010). Music Downloading: Competing Against Online Piracy (pp. 14-26). Ruston, LA: International Journal of Business and Public Administration.
Golemon, D. L., Babin, L. (2010). Targeting the Targeters: The Controversy Surrounding Behavioral Targeting (pp. 958-970). New Orleans, LA: International Association of Business and Public Administration Disciplines.
Krey, N., Clow, K., Babin, L. (2010). How Does Major Source of Funding Affect Where and When College Students Purchase Textbooks? (pp. 1-14). International Journal of Education Research.
Golemon, D. L., Babin, L. (2011). How Marketers Are Dealing With the Controversy Surrounding Behavioral Targeting. Ruston, LA: International Journal of Business and Public Administration.
Clow, K., Babin, L., Roy, D. P., Stammerjohan, E. C. (2011). How Faculty use PowerPoint Slides and Quizzes (pp. 138-143). Chicago, IL: Marketing Management Association.
Melancon, M., Babin, L. (2011). Naive Sales Forecasting (pp. 677). Memphis, TN: International Academy of Business and Public Administration Disciplines.
Babin, L., Goodwin, E., Soan, K. (2011). Brand Valuation of Groupon: Merge or No-Merge of Google and Groupon (pp. 94-100). Savanaah, GA: Association for Small Business and Entrepreneurship.
Goodwin, E., Babin, L., Dunn, J. P., Soan, K. (2012). The Role of Mobile Apps in Increasing Small Business Sales and Revenue (pp. 561-561). New Orleans, LA: Decision Sciences Institute.
Melancon, M., Babin, L. (2012). Sales Forecasting : Techniques with Naive Approaches (pp. 28-39). International Journal of Education Research.
Goodwin, E., Babin, L., Dunn, P. (2012). SME's Use of and Satisfaction with Mobile Apps (pp. 25). San Antonio, Texas: Association of Small Business and Entrepreneurship.
Melancon, M., Babin, L. (2012). Keeping It Simple: Forecasted Financial Statements (pp. 23). Association for Small Business and Entrepreneurship.
Melancon, M., Goodwin, E., Babin, L. (2013). Revenue Forecasting: An Update from Small and Medium Sized Enterprises (SMEs) (pp. 461-463). Albuquerque, New Mexico: Decision Sciences Institute Southwest Region.
Goodwin, E., Babin, L., Cole, H. S. (2014). The Impact of Mobile Apps on Small Business Revenues (pp. 437-442). New York, NY: Journal of Business and Economics.

Awards & Honors

October 2016 Fellow Award.

May 2012 Spirit of St. Frederick.

October 2010 Research Award.

October 2009 Research Award.

April 2008 Research Award.

2000 Outstanding Advisor of the Year.

1998 Innovative Teaching Award.

1996 Best Conference Paper.

1994 Stephen H. Coltrin Award for Excellence in Communications Education.

1993 Stephen H. Coltrin Award for Excellence in Communications Education.

1990 Best Student Paper.

Courses Taught

BMBA 5021MARKETING STRATEGY, 17 course(s)

BUSN 1001BUSINESS AND SOCIETY, 5 course(s)

ENTR 2050ENTREPRENEURSHIP, 4 course(s)

MRKT 3001FUNDAMENTALS OF MARKETING, 8 course(s)

MRKT 3002CONSUMER BEHAVIOR, 20 course(s)

MRKT 3007Retailing, 1 course(s)

MRKT 3011ADVERTISING SALES PROMOTION, 13 course(s)

MRKT 3030ENTREPRENEURIAL MARKETING, 2 course(s)

MRKT 4001International, 1 course(s)

MRKT 4007Advert & Sales Promo, 3 course(s)

MRKT 4009MARKETING MANAGEMENT, 5 course(s)

MRKT 5091Directed Study, 1 course(s)