Writing and Selling Self-Help Books

Writing and Selling Self-Help Books

Learn how to position your self-help book for success, write a persuasive proposal for agents and publishers, and use storytelling techniques to make your message compelling.


Are you serious about becoming a published self-help book author—and are you ready to roll up your sleeves and get to work? Then this course is for you! 

One of the most important secrets in publishing is that writing self-help books is different from writing books in other genres. That’s because in this genre, you can land a writing contract before you complete your manuscript. In these lessons, a New York Times bestselling author shares the secrets for turning a book idea into a winning proposal to sell to publishing houses.  

In this noncredit course you’ll learn about two of the most important players in the publishing industry—literary agents and acquisitions editors. You’ll discover what they’re looking for and find out how to maximize your chances of landing a contract. 

Once you understand how the book industry works, you’ll explore the three crucial criteria for selecting a topic for your first self-help book. You may even discover that you have more than one book in you! You’ll also investigate the pros and cons of collaborating with other writers or having your book ghost written.  

Next, you’ll conduct a market survey of your key competitors and strategize how to position your book to sell. Then you’ll find out the biggest secret for turning a self-help book into a top seller: a great hook! You’ll learn the four characteristics of a good hook, and create your own sensational hook.  

At this point, you’ll get down to business and focus on writing your book. You'll confront one of the most challenging parts of writing a book—putting your life experience and insight into a concise, linear book format. You’ll learn how to structure your book, how to speak directly to your readers, and how to use compelling stories to illustrate your message. To wrap up your writing practice, you’ll create a dynamic chapter opening and learn how to write a chapter ending that keeps your readers engaged.  

As you follow the step-by-step instructions in these lessons, you’ll create a polished proposal package consisting of a proposal summary, a writing sample, a press kit, and supplemental information. By the end of the course, you’ll have everything you need to start selling your book—and you’ll know exactly what agents are looking for in a first-time author!

For more details about this class or to view a demo please click on this link www.ed2go.com/ulm To make it easy to come back to this page you can right click on the link and choose "open link in  new tab".


If you wish to enroll in this class, follow these steps:

1. Follow the  link above to the ed2go web site.
2. Click on the "Enroll Now" button on the right side of the course web page and follow the directions.   
3. Pay for the class by clicking on the register button below or call us at (318) 342-1030. 

If you have questions or need help with registration, please call us at (318) 342-1030.


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